
Founder Authority Partnership
The placement opened the door. The relationship created the opportunity.
- Objective
- Expand Andy Henriquez’s authority beyond his existing audience.
- Strategy
- Match him to the right conversation, not the biggest one, with a host whose credibility aligned with his expertise.
- Placements
- Negotiate Anything with Kwame Christian.
- Result
- The host later featured Andy in Forbes. One right room became lasting authority.












